While traditional dating sites require extended periods of time in front of the desktop writing and browsing long bios, Tinder can be played in short bursts on the go.
It also values efficiency (and this generation’s comfort with releasing personal information online) by importing profile information directly from Facebook including name, age, interests, and most importantly mutual friends.
And thus, romance has become a second screen experience. (For professional purposes, that is.) The two were both working on their own side businesses, so they decided to join forces and switch off homework duty, letting the other copy off problem sets. “Sean said it would literally change my life.” And it did.
Usc dating consolidating audio logic pro
- dating email 2016 russian
- Free cam sex 1 on
- dating an old boyfriend after divorce
- are you dating a godly guy
- Free cams granny
“Computers are going extinct, and I thought mobile is the future,” Rad said. Mateen is what they describe as the “social butterfly” of the operation.
Less than five minutes into our conversation, he asked for my last name (I also grew up in Los Angeles) and soon announced, “we have nine mutual friends on Facebook.” Rad is unsurprised.
“The entire planet is connected by at least three degrees to Justin.” Mateen was in a frat at USC and helped leverage the Greek system for early growth.
Tinder, a wildly popular mobile dating app, has in just 17 months, become something of a cultural phenomenon.
Its obsessed user base, made up mostly of 18-24 year-olds, has grown by a million in the last sixty days alone.
The startup’s success earned two of its 27-year-old co-founders, Sean Rad and Justin Mateen, spots on the Forbes 2013 “30 Under 30” list.
We spoke to Rad and Mateen by phone from their Los Angeles headquarters for this week’s magazine feature about the future of dating in a digital world, “The New Dating Game.” When asked about how they came up with the blockbuster idea, the pair had a surprisingly unscripted answer: “Here’s how it started,” said Rad by phone.
“Justin needed help meeting people because he had, what’s that disorder you have where you don’t leave the house?
” Without skipping a beat, Mateen pushed back against the accusation of agoraphobia with a sophomoric rebuttal that Rad, also Tinder’s CEO, quickly cut off — “We’re joking, we’re joking” — to steer the conversation back to talking points about Tinder, which has become a prominent part of the cultural lexicon.
For the uninitiated, Tinder is a smartphone app that at first seems like a higher tech version “hot or not.” Users are shown photos of nearby potential matches and can swipe right to “like” and left for “nope.” Mutual right swipes result in a match, followed by the prompt to either send a message or “keep playing.” This “Keep playing! ” mantra has led to an epidemic of 500 million swipes (and 5 million matches) a day.
It has also revolutionized the technology-assisted matchmaking process.