“Lulu is a controversial product, and it gets people talking.
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They argue it’s an example of reverse sexism and non-consensual objectification isn’t acceptable, whatever your gender. • What I'd tell my 16-year-old self about contraception “I set out to create a brand and a platform for women,” she told me.
There has even been a lawsuit against it in Brazil. “The idea came to me when I was a law student in the UK.
Sure guys can choose to remove themselves from the app (to appear in the first place they either sign-up or are added by a female friend) but just imagine if it was the other way round and men were ‘rating’ women? Over lunch in Covent Garden, lots of girlfriends were talking about their experiences - we’d all just begun to online date - and it occurred to me that women are incredibly good at peer-to-peer sharing.
When I think about how it would feel to be ‘rated’ by an ex on the internet, I start to feel very, very sick. What would happen if someone compiled a public profile documenting this, a dating dossier that I had no control over?
It might be an account of the time that I cheated, a litany of everything I have ever been late for, the total amount of money that has been spent paying off exasperated taxi drivers who delivered me drunk and vomiting.
They can post photos of the men, write reviews and list the best and worst things about their character, style and sense of humour.
You don't rate the men yourself (marks out of ten this is not), instead you take a multiple choice quiz and the app works out their score.
I thought it would be wonderful if more people could access that information.” Chong assures me that Lulu “comes from a pure place.
We want to keep things healthy and positive, and get the tone right.” So, despite appearances, women can’t just trash their ex boyfriends - the rating system is done on a multiple choice basis, with users selecting the statements that fit said-man best, generating a rating out of 10.
(Chong’s husband is a user and supporter of the app, and aspires to be the first man to score an elusive 11.) Chong is also quick to explain that attached women are encouraged to use the app and rate the single males in their life – just like My Single Friend, it’s a way to honestly recommend men that are looking for love.
“I’ve been told that lots of guys have been asking their female friends to download it, saying ‘I’ve got to get a Lulu review! Chong adds that even though it isn’t in her business plan, she wouldn’t mind if a competitor launched a rival product in which men reviewed women “but we’ve watched guys trying to create apps where they review girls, and they’ve failed.” • Nigel Short: 'shrill' feminists have turned me into the pantomine villain of chess She explains that this is because, in her opinion, they focus on sex.